Once upon a time, going vegan meant living off hummus, sad salads, and questionable soy products. Fast forward to 2025, and the plant-based industry is booming like never before—thanks, in part, to Artificial Intelligence (AI). No, robots aren’t whipping up your tofu scramble just yet (though we wouldn’t say no to that), but AI is playing a pivotal role in reshaping everything from food production to marketing in the vegan world. So, how exactly is AI revolutionising veganism? Grab your oat milk latte, and let’s dive in.

AI: The Secret Ingredient in Plant-Based Innovation

Remember when plant-based burgers tasted like, well, plants? Those days are long gone, and we have AI to thank for it. Companies like NotCo have developed AI-driven platforms, such as “Giuseppe,” which analyse the molecular structure of animal-based foods and recreate them using plant-based ingredients. The result? Vegan alternatives that taste, feel, and even smell like the real deal. It’s like having a high-tech culinary wizard in the kitchen, minus the pointy hat.

Beyond burgers, AI is helping brands develop plant-based dairy, seafood, and even eggs that are eerily close to the real thing. AI models analyse vast datasets of taste preferences, texture compositions, and ingredient pairings to create the most realistic plant-based alternatives. So, if you’ve ever wondered why today’s vegan cheese doesn’t taste like a rubbery science experiment, AI is the reason.

AI-Powered Personalised Nutrition for Vegans

One-size-fits-all nutrition plans are so last decade. Enter AI-driven personalised nutrition platforms, which tailor meal recommendations based on your dietary needs, fitness goals, and even microbiome data. Apps like Foodvisor and Lumen use AI to scan your meals, analyse nutritional content, and provide real-time feedback to help optimise your diet—perfect for vegans who want to ensure they’re getting enough protein, iron, and B12.

AI is also making waves in meal kit services. Companies like Hungryroot use AI to curate grocery lists and meal plans, ensuring that you never run out of ingredients for your favourite chickpea curry. By learning your preferences over time, these services provide hyper-personalised recommendations, making plant-based eating easier than ever.

AI and Ethical Shopping: Finding Vegan Products with Ease

Grocery shopping as a vegan used to involve scrutinising labels for hidden animal products. But thanks to AI-powered shopping assistants, this tedious process is becoming obsolete. Platforms like Instacart’s Smart Shop use AI to recommend plant-based products, filter out non-vegan items, and even alert you to new vegan-friendly brands hitting the shelves. It’s like having a personal shopper who just gets you.

For fashion-conscious vegans, AI is also streamlining the search for cruelty-free clothing and cosmetics. Apps like Good On You use AI algorithms to assess brands based on their ethical and environmental impact, helping consumers make informed decisions about their purchases. No more endless Googling to find out if your favourite lipstick is secretly tested on rabbits!

AI in Vegan Business: Smarter Marketing & Customer Insights

Running a vegan business in 2025? AI is your new best friend. From automating customer service to crafting hyper-targeted marketing campaigns, AI helps businesses reach the right audience with the right message.

• Chatbots & AI Customer Support: AI-powered chatbots are revolutionising how vegan brands interact with customers. Whether answering FAQs about ingredients or processing orders, AI-driven chatbots enhance customer experience while freeing up human staff for more complex tasks.

• Predictive Analytics: AI tools analyse consumer behaviour to predict what products will be in demand, helping vegan businesses stock efficiently and minimise waste.

• AI-Generated Content & SEO: AI-powered content tools like ChatGPT and Jasper AI help vegan brands create compelling blog posts, product descriptions, and social media captions optimised for search engines—so that when someone Googles “best vegan protein powder,” your product is front and centre.

AI in Veganism: The Road to a Plant-Based Future

AI isn’t just predicting the weather; it’s predicting the future of food. Some AI-driven studies even suggest that the world could be predominantly vegan by 2075. While that might sound overly optimistic, AI is undoubtedly accelerating the shift towards plant-based living. As more consumers demand ethical, sustainable food choices, AI will continue to play a crucial role in making veganism more accessible, delicious, and mainstream.

So, one thing is clear: AI is making the future of veganism smarter, tastier, and more exciting than ever. Now, if only AI could figure out a way to make kale taste like chocolate…

What do you think about AI’s role in the vegan revolution? Let us know in the comments!

How to manage a vegan business and a full-time job

It’s not just about the food we eat. It’s about our principles and values backing the lifestyle we choose. We’re not just vegan for our health; we’re vegan because it’s the right thing to do.

And if the right thing to do involves venturing on our own and making a more sustainability-focused journey for ourselves, then so be it. It’s even more fulfilling if the company we’re leaving doesn’t have the same vegan principles as us.

But don’t leave that corporate role just yet.

Start small. First, start a side hustle. Then, once you’re making good money on the side, you can shift your full-time focus on it.

Business tips for vegans will a full-time job

Managing and growing a business is typically a full-time ordeal.

Luckily, you can scale up or down, depending on your needs. In this case, if you’re working nine to five, you can scale down your business to accommodate the few hours you have in a day.

Here are some crucial tips to consider when juggling a business with a full-time job:

Start small

Remember, you’re just looking for extra income to supplement your full-time job. Starting small allows you to explore whether the business has potential while not fully throwing your time and energy into it (yet).

Outsource your processes

With the limited time you have, it’s nearly impossible to run everything yourself. Outsource certain processes to trusted agencies and talent. For example, if you’re putting up a vegan clothing store, you’d want to acquire the services of an ethical clothing manufacturer.

Set manageable tasks

Keep your work manageable so it doesn’t conflict with your full-time job.

For example, instead of doing graphic design for every social media post, you may want to post native, unedited photos instead to achieve a more genuine social presence. But more importantly, you’d be saving energy and time, keeping your workload manageable as a result.

Share your business with your colleagues

Friends and family will be your first supporters. Your co-workers belong to this personal circle. Let them know what you’re up to. Some of them may even turn into regular customers.

Following these tips will allow you to start a small business that you can manage simultaneously with the demands of your nine-to-five.

Vegan business ideas for those with a full-time job

With these tips in mind, we’ve listed some business ideas you can start with that won’t raise your work boss’ eyebrows.

Dropshipping

We’ve mentioned earlier that you should outsource your processes to maximize your time.

Dropshipping is the shining definition of this tip.

With dropshipping, you’re outsourcing order fulfillment and delivery. You won’t need to package physical items and tediously fill out shipping labels; the supplier will do it for you.

In this business model, all you’ll need is a working eCommerce website and some automated marketing campaigns.

It’s not idiot-proof, though. It’s also not a magic money-making hack.

You’ll still need to monitor your marketing performance and address customer concerns to ensure your dropshipping business stays afloat.

Print-on-demand

Print-on-demand is an excellent option for graphic designers and illustrators.

And thanks to free, beginner-friendly creative tools such as Canva, even non-artistic hustlers could venture into POD.

With POD, you’ll create designs and submit them to the POD provider. The provider (e.g., Printify, Printful) will be the one printing your design on t-shirts, hoodies, sweaters, mugs, etc., and fulfilling orders for you.

POD is an excellent business for various niches, especially one as passionate and driven as the vegan community.

Vegan content creation

If you’ve got an engaging personality, you can venture into vegan content creation.

You make money through views and engagement. When you upload your content on social platforms such as Instagram and Facebook, the platforms will reward you based on how many people engage with your content.

This is usually because it’s through your content that viewers are introduced to various dynamic ads. So, you’d be earning ad revenue for the ad placements in your content.

Content creators also earn through affiliate programs and paid sponsorships.

If you’re juggling content creation with a full-time job, it’s unlikely you’ll instantly become a content machine with the limited time you have. But start small and sooner or later, your accumulated videos will be a passive source of income for you.

Day trading

Day trading is just like investing in stocks, currencies, and crypto, but instead of forecasting market movement in a 5- or 10-year span, you’re forecasting market movement within the day.

Hence the term, ‘day trading.’

The idea is that you’re reaping the little profits you gain from the market’s little movements within the day. And as you become more and more consistent, day trading eventually becomes a reliable source of income.

Be warned, though, that investing has its risks. Day trading is no exception.

Luckily, there are a lot of valuable online resources on day trading that you can look up right now. It may take some time to be efficient in it before it becomes a trustworthy side hustle, though.

Vegan Marketing in 2025: How to Market Your Product to Vegans

Competing on price with non-vegan businesses is nearly impossible.

But maybe you don’t have to.

As vegan businesses, we can’t compromise our well-founded ethics to operate at a lower cost (e.g., single-use plastics are much cheaper than paper).

For vegan businesses to thrive, it’s no use undercutting the competition. Instead, we must find the right audience (preferably one as socially driven as we are) and position our product to fill that niche’s need.

This quick guide will go through the fundamentals of vegan marketing. By the end of this guide, you’ll have a new and renewed marketing strategy that should help you reach your desired vegan audience.

How different is vegan marketing from typical digital marketing?

Digital marketing is a broad term that encompasses social media marketing, SEO, and content marketing, among many other online methods.

Vegan marketing, on the other hand, refers to practices tailored to target vegans.

As a result, vegan marketing tends to be more values-oriented, containing messaging that appeals to vegans’ unconditional love for animals, environmental sustainability, and health awareness.

The manufacturing and logistics required to run a sustainable and ethical business cost more than industry-standard practices. As a result, vegan marketing banks on a values-oriented approach to sell products at a premium.

With that in mind, how do you get started with vegan marketing?

How to market your product to vegans:

We summarized the entire vegan marketing process into four easy steps. These are 1) crafting the buyer persona, 2) deciding on your marketing channels, 3) deciding on your market positioning, and 4) crafting your values-oriented messaging.

Step #1: Craft your buyer persona

Crafting a buyer persona is a crucial step in any marketing plan—whether you’re a vegan or non-vegan business.

Determine the following:

• Demographics: gender, age, sex, education, income
• Psychographics: desires, goals, hobbies, pain points, values, politics
• Geographics: New York, USA; Barcelona, Spain; New Delhi, India

If you’re a vegan business and you wish to leverage your vegan operations as a value proposition, it would benefit you to target a more informed and educated demographic.

You’d also want more socially aware and active psychographics. So maybe target people who volunteer or those who have strong political opinions.

Step #2: Decide on your marketing channels

Vegans’ preferred social media shouldn’t be too different from that of non-vegans. You may still decide on your marketing channels as non-vegan businesses normally would.

More socially aware vegans may prefer Ecosia over the dominant Google, but this shouldn’t affect your SEO and blog content creation all that much.

But we have a few crucial insights to share when deciding on your marketing options:

• Facebook is the least-preferred social platform by US Gen Z
• TikTok is their most preferred, accounting for more than 10x preference over Facebook
• YouTube is the choice platform for millennials. But their preference is split rather evenly between YouTube, TikTok, Facebook, and Instagram
• Boomers prefer Facebook over other social media. But they primarily learn about products through TV

The data above was retrieved from a study by Marketing Consult in 2024.

Step #3: Decide on your USP and market position

What sets your business apart?

As a vegan business, you might price higher and position your product as a premium option. But if possible, you may also go the volume route and position your product as an affordable one.

You don’t want to be just “shoes” or “jam spread.”

You want to be something like “sustainability-focused vegan leather shoes” or “ethically sourced jam spread.”

By positioning your company this way, your branding and desired audience will follow. This brings us to our next tip:

Step #4: Craft your messaging

Your messaging will elevate your product’s USPs and help it resonate with its intended market.

The messaging should be consistent across your website, social media, and marketing efforts.

Take, for example, Oatly.

They position themselves as a healthier alternative to traditional store-bought milk. So their messaging centers around the ingredients they use, their ethical manufacturing process, and, to wrap it all up, are presented in a trendy, sometimes snarky tone.

Consider the message you’ll present to your market.

What will you highlight, what are your CTAs, and what tone of voice will you adopt?

Vegan Marketing Tips

We’ll conclude this guide with a few marketing tips to help you get a foothold in the vegan market.

Leverage an About Us page

The ‘About Us’ page isn’t just a description of your business.

It’s what sets you apart. If you’re a premium-focused vegan business, it’s what justifies your higher price tag.

This ‘About Us’ page contains messaging that’s too long to hook initial attention. Hence, it’s a page of its own.

However, vegans’ pursuit of sustainability and ethical practices prompts them to fully understand a business before adding to cart. And understandably so, no self-respecting vegan would want to give a dollar to a business that tests on animals.

So, let them know you’re a partner for a more ecofriendly future. Implement an ‘About Us’ page for your business.

Adopt socially-responsible messaging

Appeal to vegans’ clamor for environmental change.

By adopting socially responsible messaging, you’re rallying like-minded people to your cause. You may even prompt people to buy from you on the sole basis of your social responsibility alone.

In doing so, people feel like they’re making a difference in the world with their patronage of your goods, and not just indulging in mindless consumerism.

Partner with vegan influencers

Our last tip is to reinforce your vegan branding with vegan influencers.

By partnering with vegan influencers and getting them to endorse you, you’re strengthening assurance and credibility that you are in fact an ethically run business. 

More importantly, you’re appearing in front of a vegan audience (i.e., the vegan influencers’ followers) and thus are attracting the type of audience you desire.

Rigorous exercise and a healthy diet may not be enough.

Surprising? Definitely.

I thought a stricter diet and more intense workouts would fix these issues, but doing so made me feel worse. I realized there was something more that I was missing

It’s well established that proper food and exercise are keys to our ultimate transformation, be it in areas of physical health, mental well-being, good mood, and better skin.

But in our interview with Jessica Karwat, founder of Women’s Academy of Transformation and TED Talker, she shares that a stricter diet and more intense workouts actually made her feel worse.

And we’re pretty sure she’s not the only one. A good portion of women may share this feeling as well.

Jessica’s a certified coach in fitness, hormonal health, yoga, and plant-based living. Her services are dedicated to helping women live their best lives, helping them be at peace with their hormonal health.

She unleashes a woman’s full potential by helping them navigate their cycle and build their lifestyle around it.

In this interview with Vegan Boss Ladies, we discuss transformation, nutrition, hormonal health, and success.

What inspired you to become a Women’s Transformation Coach specialising in Women’s Health, Mindset & Vegan Nutrition?

Jessica: I started my own health journey years ago when I was battling an eating disorder, weight issues, digestive issues, and severe fatigue. I thought a stricter diet and more intense workouts would fix these issues, but doing so made me feel worse.

I realized there was something more that I was missing: understanding my hormonal health, trauma, and mindset. I didn’t realize that health was holistic and that I was missing important pieces that would contribute to my overall well-being.

How do you integrate vegan nutrition principles into your transformation coaching to help women achieve their health and life goals?

Jessica: I truly believe that we as human beings are holistic.

There is so much more to health than is often discussed. Nutrition is a significant aspect of being healthy inside and out. The healthier we are, the better we are able to pursue our dreams and attract the things we want into our lives. That’s why, when I work with clients on their mindset, trauma, and healing, I integrate the aspect of nutrition, as it truly makes a big difference to someone’s energy and overall well-being.

Why vegan? Because I truly believe that we are not meant to consume animal products, as many of these products are inflammatory and hinder us from being our healthiest and most energetic selves.

Can you share a bit about your own journey with the menstrual cycle and how it has influenced the work that you do with clients?

Jessica: Absolutely!

I learned many years ago that our hormonal health is the foundation of a healthy woman’s body and mind. I discovered that women experience hormonal fluctuations daily and that we go through four different phases during the menstrual cycle.

In each of those phases, the brain changes up to 25%! This means that women think, feel, and experience life differently throughout the entire month. By syncing our life, exercise, food, and more with our cycle, I was able to heal myself from painful periods and PMS, and I have helped hundreds of female clients do the same.

This work is truly powerful, and more women need to know about it.

What unique challenges do women face when wanting to become healthier and happier and how do you address them in your coaching?

Jessica: The biggest piece is always the mindset.

I know it doesn’t sound as exciting, but my clients are always surprised by how much work they actually need to do on themselves first.

Many people believe that weight loss will make them happy, but it is actually the result of the weight loss. It might be the newly developed confidence or better energy that comes with weight loss.

So, connecting with the goals is more important than focusing on the number on the scale because this is what will keep them going.

What is the biggest blockage you see women have when they start a life transformation journey?

Jessica: They don’t believe in themselves!

I see that so often. Many women really struggle with self-doubt, and that self-doubt is what stands in their way of transformation. This is where my coaching comes in. I help women see their potential and what they are truly capable of achieving.

What role does community support play in helping women create a better and healthier life?

Jessica: Community is truly everything!

All of my clients love this aspect of the program, as they get to share their struggles and wins. It makes them feel less alone with what they are going through, and many of my clients actually end up becoming friends in real life and even meeting up!

Just recently, I had a client travel all the way from LA to France to visit another client. It is truly beautiful to see what we have created!

Would you like to share your favourite success story from one of your clients with our readers?

Jessica: Wow, I truly have so many!

One of my favorites is Stephanie. She has worked with me for a year now, but her transformation started happening within the first week of working with me.

Stephanie struggled with hormonal imbalances, digestive issues, weight, vertigo, low confidence, and anxiety. She had been in therapy for a while but felt stuck, as she wasn’t moving forward. When she started working with me, she got off birth control, her digestive issues went away, and so did her vertigo.

Her hormones completely balanced out, she lost weight, and most importantly, she is incredibly happy and truly connected to her authentic self. She has started her business as an artist, is now traveling the world, and she cut her hair short (something she always wanted to do but was scared of). Her transformation is truly remarkable, and there are many more stories I’d love to share!

Image Source: iamjessicakarwat on Instagram

We had the pleasure of interviewing Jamie Logan, an animal rights activist, a YouTuber and an inspirational vegan lady.

 “I believe one day we are going to look back at the treatment of animals and be ashamed of ourselves.”

Can you share with us when your animal rights activist story started?

Jamie: My story started when I was exposed to the truth behind the food industry when I was 13 years old. I was visiting my grandparents in Indiana one summer and I saw a livestock truck on the highway. I remember sitting in the car with my dog and thinking there was no difference between my beloved pet and the pigs on the truck headed to be killed. From there, I decided to go pescatarian, and then throughout high school, I went back and forth a bit before finally committing to going vegan when I turned 18 years old.

What pivotal moment or experience motivated you to advocate for animal rights?

Jamie: Going vegan is not enough. If we want change, we must actively speak up for the animals. I started attending Anonymous for the voiceless cubes, and then I started going to slaughterhouse vigils, where I would give cows and sheep water before they were taken inside. Then, I began my filmmaking career, creating videos about animal rights that would reach millions of people.

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How has your vegan journey evolved, and what challenges did you face along the way?

Jamie: My vegan journey has been wild! I went from super angry and militant vegan to happy-go-lucky content creator who uses humour (and other approaches) to advocate for the animals. As an activist, I am always trying to determine what is the most effective form of activism for me and how I can reach the most people with this message.

We heard about your film “The Next Girl.” Would you mind telling our readers a bit more about it?

Jamie: The Next Girl is a short film about young women who are born into this dystopian world where their bodily autonomy is taken away from them, they are physically and emotionally abused, they are forcefully impregnated, and their children are taken from them.

We hope this project shines light onto real-life issues happening today.

This project means so much to me.

I put my heart and soul into the role because I believed in its capacity to create great change. The Vkind team, the director, and the writer were incredible to work with–seriously, the dream team! Even during extremely vulnerable scenes, I felt comfortable and supported. I am so grateful for them.

Could you describe a particularly impactful campaign or project you’ve been involved in?

Jamie: I recently worked on a national billboard campaign that illuminated the horrors of the dairy industry. Anonymous street artist Praxis and I created the concept and design and executed it.

The goal was to compare the false advertising the dairy industry uses by showing pictures of happy cows in grassy fields with the actual truth of where most of them live and are killed.

What strategies are most effective in raising awareness about animal rights issues?

Jamie: I am not one to criticise other activists and their tactics because I believe the worst thing we can do is not try. I support disruptions, open rescue, art projects, films, protests and more. I think different tactics work for different people, and there is usually a method to our actions. We need media/press and we want eyeballs on what happens to animals at all times; the way we do that should be by any means necessary.

How do you navigate conversations with individuals who may not understand or support the vegan lifestyle?

Jamie: I like to engage people in conversation by asking questions. I love the Socratic method! Depending on what the person cares about, whether it’s the environment, health, or animals, we can usually draw them in somehow.

Although it is essential to recognise some people are not ready to hear the message, so it’s best to move on to someone who is open-minded and willing to change their mind.

Can you share a story about a positive outcome or change you’ve witnessed due to your activism efforts?

Jamie: I love attending Anonymous For The Voiceless cubes because it’s a nice time to have a one-on-one conversation with an open-minded person about veganism. One time, I was at an event, and a woman came up to me and said she has been vegan ever since our last conversation six months ago; now, she is advocating for animals, too.

Looking ahead, what are your hopes or goals for the future of the animal rights movement?

Jamie: My hopes and goals are that one day we won’t have to even use the word vegan and that letting animals live is the default normal thing to do.

I see the meat industry becoming seen as cigarettes where people understand the health ramifications, warning labels are placed on packaging, and not as many people smoke as they used to.

I believe one day we are going to look back at the treatment of animals and be ashamed of ourselves.

Do you have any advice that you wish to share with our readers?

Jamie: I advise finding a support system and making friends with other vegans. We are so much stronger together! In a world where animal cruelty is normalised, we must come together, strategise, and do whatever it takes to achieve animal liberation.

Image source: Instagram